Smart-Feed is the UK’s leading non-commission-based provider of easy and affordable online ordering systems for takeaways and restaurants.
A single licenced Smart-Feed takeaway generated an annual figure of £132,284.23 worth of orders just from using its online ordering system.
The Challenge
Back in September 2012, two enthusiastic entrepreneurs Farah and Magda came to us with an idea and a GPRS printer. They wanted to create an online ordering system, which they could licence to takeaways and restaurants, in exchange for a fixed monthly fee. They envisaged each takeaway and restaurant to have one of their GPRS printers, and have them connected to a centralised system that would process their orders, online, and in real time.
The following services where delivered:
Corporate Identity Design
Digital and Lithographic Printing
Website Design and Development
Marketing Material
Firmware Integration
Reseller Portal
Mobile App
Professional Photography and Video production
Overview
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How It Works?
Background:
Smart-Feed is the UK’s leading non-commission-based provider of easy and affordable online ordering systems for takeaways and restaurants.
A single Smart-Feed licenced takeaway generated an annual figure of £132,284.23 worth of orders using its online ordering system in 2015.
The Challenge
Back in September 2012, two enthusiastic entrepreneurs Farah and Magda came to us with an idea and a GPRS printer. They wanted to create an online ordering system which they could licence to takeaways and restaurants in exchange for a fixed monthly fee. They envisaged each takeaway and restaurant to have one of their GPRS printers and have them connected to a centralised system that would process their orders online in real time.
The following services where delivered:
Corporate Identity Design
Digital and Lithographic Printing
Website Design and Development
Marketing Material
Firmware Integration
Reseller Portal
Mobile App
Professional Photography and Video production
The Strategy
Due to the complexity of this project, we had to ensure that all aspects where clearly understood, and that we would be on point, from start to finish.
We started by gathering all the client requirements, and putting them into a systematic workflow.
We then had a clear overview on how to implement the project within the set time-frame, we knew exactly what modules had to be created, and in which order.
We decided to use WordPress as our choice of content management, as it is secure, open source, user friendly, and also scalable. Another great feature of WordPress ‘that confirmed it as the ideal choice’ was the ability to create multi-sites. This made the administrator’s process of adding new takeaways and restaurants an absolute breeze.
The Result
Papa Agency expressed a critical role in the development of this idea, and helped make it a profitable business. We faced many challenges in the process, but where resilient, and confident in our abilities to deliver a quality product and service.
Smart-Feed is now an established brand, which has a fully working software model. They process thousands of transactions, 7 days a week. They proudly have a network of live takeaways and restaurants throughout the UK licencing their online ordering system.
We are now working on the next phase which is a white label reseller portal. This allows Smart-Feed to sub-lease the system to other resellers within the catering and hospitality industry.
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